China's car ownership has already exceeded 200 million, and steadily increased car sales and rising average years have shaped a trillion scale car aftermarket. In the near future, the automotive repair and maintenance industry will usher in a new peak.
Auto parts industry and auto repair industry complement each other, inseparable, the development of auto repair industry is bound to affect the auto parts industry, we can see that the auto parts industry in the future competition will be quite fierce. So, as an auto parts industry operators how to seek a breakthrough in the competition?
How to do auto parts sales? How enterprises seek breakthroughs
First, grasp the main points of auto parts industry sales
Each industry has different characteristics in sales, auto parts industry is no exception, if you do not seize the key point, the transaction rate will be greatly reduced. So, as the sales of auto parts industry, what skills do you need to master?
Have certain professional knowledge: a car is composed of hundreds of different parts, each part has its specific types, specifications and standard conditions, as the auto parts industry consultants, must have certain professional knowledge, in order to be in the shortest time to help customers find their precise needs the accessories, which is a measure of whether the basis of professional auto parts enterprises.
Various types of accessories: operators to ensure their types and accessories inventory reasonable diversification, after all a car in the running cycle of damage or replacement of parts up to thousands of kinds of accessories, to meet customer demand, and gradually become the first choice for customers.
Provide technical service: because some parts are installed or have some special requirements for the use of the process, the customer may not pay attention to this, auto parts enterprises can provide technical services accordingly in the sale of such accessories, to help customers free installation or to make detailed customer attention with the accessories. Not only can extend the service life of accessories, but also give customers a serious and responsible good impression.
Sales methods are flexible: different seasons, different environment, there will be different ways of sales, different seasons, auto parts wear degree will be different. In the same way, the different environment will make the wear of auto parts have different results. Therefore, operators in the inventory management of accessories must be combined with the local environment and seasonal changes.
Second, grasp the law of accessories consumption
Only grasp the rules of spare parts consumption, can make their inventory structure more reasonable, in order to more close to the needs of consumers. With the development of automobile industry and parts manufacturing industry, and the high standard of modern automobile maintenance quality, together with the changes of consumer psychology and consumer behavior, the law of auto parts consumption has also changed. For example, auxiliary assembly replacement, increase, the use of parts, kits, small container packaging of lubricating oil (grease), special liquid sales increased...... All these require operators to have the management concept of keeping pace with the times, study the change of the consumption rules of auto repair parts, and timely organize the supply market of marketable varieties. Keep pace with the market trend, can not be eliminated by the market and consumers.
Third, master the division of accessories market
Subdivision market can help enterprises find potential users in time, formulate business plan and adjust their sales strategy appropriately, and help enterprises operate marketable products. Division of enterprises on the accessories market according to the actual situation to carry out, such as vehicle division, division, according to the user's consumption level according to season or geographical division and so on, the ultimate aim is to help enterprises to quickly lock the target market, to achieve rapid sales of accessories.
After the car market policy and standards are not perfect, accessories market is also a mixed, hard to distinguish true and false, in order to achieve long-term business, enterprises in addition to the choice of external, but also to ensure the quality of accessories, only in this way can create a brand to sell consumers trust.